Skip to the content

Our Story

IMPACT Financial Group is a 100% Woman Owned business – established in 2020 by Cathy Cunningham, a top performer in the Financial Services industry, since early 2004. That proudly puts Cathy, and IFG, in the top 15% of all women in the Financial Services industry.

IMPACT Financial Group is unique in the Financial Services industry – we strongly believe in the importance of solid financial education as the path to people being empowered to make well informed financial decisions. In Cathy’s 20+ years in the financial industry, she has seen firsthand how many people get “sold” something they don’t fully understand. They did it because someone convinced them it was what they needed, and often the agent “selling” them was someone familiar and trusted, directly or by association.

While we believe client trust is of utmost importance, at IFG, we want an educated, informed client that fully understands what they want or need, and why – not JUST because trust is assumed. We want to EARN trust. In an industry where most companies KNOW it is easier to “sell” the uneducated, uninformed, unempowered person, IFG is here to shatter that idea into a million pieces – vaporize it.

Pheonix womens expo table croppedTHE CATALYST

As the creator of an experiential financial education board game, IMPACT The Money Mastery Game®, Cathy decided it was time to do more than was possible with the company where she had built her financial services career – more for communities, prospects, clients, Certified IMPACT Facilitators, and committed Financial Educators. That was the catalyst for the birth of IMPACT Financial Group.

Because we know that decisions made today can impact you and your loved ones for many, many years to come, and beyond, we work one-on-one WITH you to design a roadmap to take you from where you are now, to where you want to be in the future, and every stop along the way. It is your personalized Money Mastery Map™, designing the trip YOU want to map to your destination – and it is provided at NO COST TO YOU. COMPLIMENTARY. FREE. NO OBLIGATION.

 

Our growing team of seasoned experts also provide ongoing education and information, taking you through all of the stops along the way to your destination – preparing you for when Life Happens™, offering Financial Wisdom™ and Golden Nuggets™ along the way, teaching you all the ways Money Grows™, so you can go about Business As Usual™, and Make A Difference™ when you choose along the way.

We do NOT believe in one best product or company for most people. We work with all the best rated companies in the financial industry and have sorted through literally hundreds of financial products available, to provide our clients the best choices for the customized solutions their unique needs.

You are unique, your needs are unique, and the solutions should be just as unique – customized to you and your loved ones.

*Women are creating the future of Financial Services, yet, at the executive level, women represent only 15 percent. This presents both a challenge and opportunity. Taken from a recent Forbes.com article – “5 Things You Need to Know About Women in Finance.”

 

IFG offers financial products and solutions across the USA, with licensed insurance agents serving families in AZ, AL, CA, CO, FL, GA, IL, KY, MI, MO, OK, SC, VA, TN, TX.


**Please check back often as we expand our insurance services into more states.**

An Independent Advantage

We are Independent Agents, free to choose the best carrier for your insurance needs. Our agents are located to serve you across the U.S.A.  We do not work for an insurance company; we work for YOU. IMPACT Financial Group represents a carefully selected group of financially strong, reputable insurance companies. Therefore, we are able to offer you the best coverage at the most competitive price.

What is an Independent Insurance Agent?
When you decide to buy a car, you wouldn’t purchase the first one you see. What if one day the automobile industry decided to make only one type of car, one make and one model. You wouldn’t have a choice!

The same situation holds true for insurance. You need insurance to drive a car, to purchase a house, to protect your family’s financial future and to run a small business. But if there was only one insurance company that offered only one type of insurance, you wouldn’t have a choice. The only solution would be going to that one company.

With an independent insurance agent, you have choices. Independent agents are not tied to any one insurance company. One of the advantages of using an independent agent is that he or she works to satisfy your needs. You are using an unbiased expert for an important financial decision – not someone tied to one company’s product offerings. You get the best for YOU, not the best a company has to offer. That’s a HUGE difference!